Create Change Microsoft and the NFL
Taking over the screens of Surface Studio devices across every Microsoft store in the US, I produced the Create Change digital experience. Using a 3D modeling and design app, anybody anywhere could express their creativity and football fandom using Microsoft Surface.
NFL super star Larry Fitzgerald designed a helmet with the digital app and tweeted it on the week of the Super Bowl!
Harnessing NFL fandom during the Super Bowl season, users created their own helmet designs. The app simultaneously highlighted the creative charities of NFL heroes, all supported by Microsoft technology.
The Create Change campaign has won 3 Clio Sports Awards, as well as an Ex Award and 2 Experience Design and Technology Awards from Event Marketer
View the Attract Reel: